8 ways to promote your product in-store

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  • PROMOTIONS

    Conducting promotions is a very easy way to send your sales figures skyrocketing.

  • CONTESTS

    Fun contests attract attention in a way that isn’t prize-oriented. Customers show engagement with your campaign and generate word-of-mouth publicity. You create a deeper bond with them.

    CONTESTS

  • RESPONDING TO CURRENT EVENTS

    You attract attention when your promotions are relevant to current events. In this way, the customers trust your brand more, because your brand stands for something that goes further than just the commercial. Examples are: Financial support for the people in Namur after the floods with the purchase of a product. Or POS material with yesterday’s football result on it.

  • SMART POSITIONING IN-STORE

    If your brand has small products, you can place them in a counter display just before the checkout to generate impulse purchases. Other products can be placed in a favourable position in the store via POS displays. Visibility = sales

    SMART POSITIONING IN-STORE

  • WORKING ON YOUR BRAND IMAGE

    A positive or interesting brand image ensures that customers remain loyal to your brand and feel emotion when buying one of your products. A loyal customer will come back. With a good image you guarantee long-term income.

  • BE RECOGNISABLE

    If you design packaging and POS materials with colours and shapes that align with your brand image, you increase your customer retention rate. Trust can only be built through consistency.

    BE RECOGNISABLE

  • PRODUCT SPECIAL EDITIONS

    By offering limited-edition products or special one-off products, you create an artificial scarcity. When supply falls, demand rises.

    Combine this with attractive packaging/POS material and unique attributes of this limited-edition product and you have a very good promotional tactic.

  • CREATIVE POS MATERIAL

    Creative POS material can benefit your image as long as it is to the point, but of course this also depends on the target audience of your brand and/or product. When it comes to a fun promotion or an action for children, the response to the creative use of packaging and POS material is generally very positive.

    CREATIVE POS MATERIAL